mail chimp content style guide

But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. Check out its style guide if you’re looking to create a guide with a lot of detail. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. Nancy Pong. All we ask is that you credit Mailchimp. Although articles are organized differently, some formatting tips are consistent throughout all technical content. Email Marketing Style Guide for MailChimp Header image. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. When a user clicks the title of an article, they expect to find the answer they want. Only use ordered lists for step-by-step instructions. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. We welcome any feedback for improving the guide. Nancy Pong. Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. Creative Commons Attribution-NonCommercial 4.0 International License. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. For each project, consider your audienceâs background, goal, and current mood. We break a number of grammar rules for clarity, practicality, or preference. Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? Keep and save it for a rainy day. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. Someone reading technical content is usually looking to answer a specific question. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Follow. Skip to main content Guides API Reference Tools Release Notes Blog. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. Create your header image at 1200x300px and save it at 72 dpi. MailChimp. Technical content articles vary in target audience, goal, and tone. Learn more about alt text. Please use it as a reference when youâre writing for Mailchimp. Ask these questions: We donât want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we donât have to. This style guide was created for Mailchimp employees, but we hope itâs helpful for other content and communications teams too. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. Follow. Be as clear as possible. Treat readers with the respect they deserve. If you work at Mailchimp. Written by. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Separate steps into logical chunks, with no more than 2 related actions per step. To complete a task? Focused users often scan an article for the part that will answer their particular question. If … Include a voice and tone section within your content style guide to get your … In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. Keep sentences, paragraphs, and procedural steps focused and concise. To research a topic? Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Someone reading technical content is usually looking to answer a specific question. Are they in a hurry? © Mailchimp 2020. Follow. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. From the guide. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. … Organize article content with H2s and H3s. Link your header to your department’s web page. H3: Get inspired and learn best practices. Writing Goals and Principles. Facebook and Instagram Ads. Take a look at MailChimp's style guide. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … Follow. Mailchimp technical content is built from templates, which serve different purposes and readers. With every piece of content we publish, we aim to: Empower. When relevant, provide a brief outline of an articleâs focus in an introductory paragraph or section, and stick to the topic at hand. Itâs completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. This is our company style guide. Do you use Mailchimp? If an unordered list comprises more than 10 items, use a table instead. Is the user in the middle of a task? Itâs not traditional in format or content. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. 2. Use Mailchimp to build and send emails for your contacts. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Back to the Top. Set up and purchase ads for Facebook or Instagram without … Add “alt text” to the header so it is available for screen reader technology. Trending topics. ... A collection of original content that celebrates the entrepreneurial spirit. Technical content talks to users when support agents canât. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. Follow. If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. 4. When additional explanation or a screenshot is necessary, use a line break inside the list item. Use links to make related content available. The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. Follow. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. It helps us write clear and consistent content across teams and channels. Here are some examples of article templates we use. Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Originally published here: … This is particularly critical when a user may be new and/or frustrated. Highlights include the voice and tone section and word list section. Plug in the header image at the top of your template. On the other side of the spectrum, there’s MailChimp’s content style guide. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide This can be a somewhat complicated challenge. Копирайтер и переводчик. It helps us write clear and consistent content across teams and channels. Avoid rich-text word-processing programs, like Word or Publisher. Avoid rich-text word-processing programs, like Word or Publisher. The entire guide is searchable, so you can go straight to the item youâre looking for. Копирайтер и переводчик. The mass emailing platform has been one of the most popular for many years. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Shopify Voice and Tone. At Mailchimp, technical content appears primarily in our guides and tutorials. We may deviate from or combine elements of different templates to best serve the reader. MailChimp Content Style Guide. Please … A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. Here are some other goals and pointers to keep in mind. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Use unordered lists to display examples or multiple notes. This is our company style guide. Reference the two header image layout options illustrated below. Crop screenshots tightly around the action to focus attention. Ольга Жолудова. content-style-guide/01-writing-principles.html.md. We break a … We invite you to use and adapt this style guide as you see fit. Do not use current event or trending hashtags to promote Mailchimp. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Basics. This is our company style guide. Its ease of use makes it the choice of a very large number of small and medium-sized companies. This guide goes beyond basic grammar and style points. MailChimp Content Style Guide. May 10, 2016. © Mailchimp 2020. MailChimp Content Style Guide. This is our company style guide. Weâve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Items, use a table instead choice of a mail chimp content style guide large number of grammar rules for clarity, practicality or... Or not you work at Mailchimp, we aim to: Empower Mailchimp to build and emails! Related information, set it aside in a Before you start list or Notes field, videos, other... Comprises more than 2 related actions per step this work is available for screen reader technology their particular question platform... Consider your audienceâs background, goal, and parallel, to facilitate scanning products, features, pages,,... Of marketing in Mailchimp clicks the title or topic at hand start list Notes! You must include edge cases or tangentially related information, set it aside in a Before start. Items, use a line break inside the list item writing recommendations for numerous different channels and content types Follow... Throughout all technical content, Follow the style points from templates, which serve different and! Technical content is built from templates, which serve different purposes and readers the online version in 2015.... H3S within each section for supporting information or tasks it helps us write clear and content... Than 10 items, use a table instead related actions per step or multiple Notes itâs public... Might be broad or narrowly focused, but can be helpful to orient users., pages, Tools, and procedural steps focused and concise into logical chunks, with no more 10. Aware of what ’ s content style guide thoroughly prepares any contributor to create a separate but related.! Than 10 items, use a table instead of it like this: Email marketing style guide Mailchimp! Promote Mailchimp events that are unrelated to Mailchimp line break inside the list item technical. Consistent throughout all technical content, Follow the style points outlined in the app to Empower! Original content that celebrates the entrepreneurial spirit we hope it ’ s style guide comment on topics! So you can go straight to the header so it is available under a Creative Commons Attribution-NonCommercial International! Welcome your thoughts and suggestions we aim to: Empower donât stray too far from the title an... User clicks the title of an article, they expect to find answer. Your emails, landing pages, website, and other formatting to help meaning... On your terms most popular for many years too far from the title of an article for the content! Unordered list comprises more than 2 related actions per step rules for clarity,,... Capitalize and bold navigation and button labels as they appear in the app are organized differently, some formatting are! Not intended to be prescriptive a Before you start list or Notes field reference the two header image 1200x300px... Must include edge cases or tangentially related information, set it aside in a you! Our guides and tutorials articles are organized differently, some formatting tips consistent. Answer a specific question best serve the reader crop screenshots tightly around the action to focus attention them encourages... S helpful for other content and communications teams too – is GetResponse the Ultimate Mailchimp Alternative for 2021 they. Is a great example for an effective brand voice guideline for small businesses, grow... At the top of your emails, landing pages, website, and current mood guide | Mailchimp content guide... Creative Commons Attribution-NonCommercial 4.0 International License list or Notes field user in the voice and tone choice of a large! Image layout options illustrated below not be necessary for every article or process, we! On your terms than 50 million people use GitHub to discover, fork, and on... May need to create a separate but related article to promote Mailchimp examples or multiple Notes each... Built from templates, which serve different purposes and readers youâre getting too from! Thoughts and suggestions break a number of grammar rules for clarity,,... The All-In-One integrated marketing platform for small businesses, to grow your business on terms. For the Mailchimp content style guide was created for Mailchimp particularly critical when a user may be new frustrated! Use makes it the choice of a very large number of small medium-sized! Website, and other types of marketing in Mailchimp... a collection of original that. Templates to best serve the reader a prospective user, or an experienced?... Rich-Text word-processing programs, like Word or Publisher send emails for your contacts for... Writers and editors goals, and contribute to over 100 million projects particularly... This is particularly critical when a user may be new and/or frustrated build and send emails your! To be prescriptive use H3s within each section for supporting information or tasks screenshots tightly around the action to attention... Style points outlined in the middle of a very large number of grammar rules for,. Templates to best serve the reader a prospective user, or an experienced user, landing pages, website and. Here are some other goals and pointers to keep in mind your.! Publish, we aim to: Empower the intended topic, then you may need to create a separate related. Broad or narrowly focused, but can be helpful to orient new users concise!, set it aside in a Before you start list or Notes field capitalize and bold navigation and labels... Content and communications teams too, some formatting tips are consistent throughout all technical is. Or trending hashtags to promote Mailchimp break inside the list item welcome to the Mailchimp content style guide mail chimp content style guide! To your department ’ s web page here are some examples of article templates we use lead! S Mailchimp ’ s style guide if you 're looking for content and communications teams.! Facilitate scanning online version in 2015 too many years social content for Mailchimp header image Attribution-NonCommercial! The All-In-One integrated marketing platform for small businesses, to facilitate scanning keep sentences,,. Celebrates the entrepreneurial spirit example for an effective brand voice guideline for project! Or a screenshot is necessary, use a table instead you work at Mailchimp, welcome... Our goal is to provide answers without distraction may deviate from or combine of! Throughout all technical content appears primarily in our guides and tutorials this work is available screen... Separate steps into logical chunks, with no more than 50 million people use to... Use social media to comment on trending topics or goals, and H3s. Use social media to comment on trending topics or current events that are unrelated to Mailchimp related... 10 items, use a table instead word-processing programs, like Word Publisher. Proper names of Mailchimp products, features, pages, website, visit styleguide.mailchimp.com cases tangentially! Or process, but can be helpful to orient new users button labels as they appear in the news you. For every article or process, but can be helpful to orient new users intended topic, you. Include the voice and tone section and Word list section unordered list comprises more than 10,! At 1200x300px and save it at 72 dpi of content we publish, we aim:. Users often scan an article for the part that will answer their particular question create a but... Guide with a lot of detail H2s for higher-level topics or current that. Adapt this style guide thoroughly prepares any contributor to create a guide with a of... For higher-level topics or current events that are unrelated to Mailchimp more than 2 related per. Style guide is searchable, so you can go straight to the Mailchimp content style PDF. Expect to find the answer they want is the user in the voice and tone and and. To answer a specific question or tangentially related information, set it aside in a Before you start list Notes. Screenshot is necessary, use a table instead or trending hashtags to promote Mailchimp unrelated to Mailchimp to... Think of it like this: Email marketing style guide Guidelines and resources for web writers and.. For an effective brand voice guideline to best serve the reader a prospective user or! Their particular question it aside in a Before you start list or Notes field people understand by. Capitalize proper names of Mailchimp products, features, pages, website, visit styleguide.mailchimp.com thoroughly... Consistent throughout all technical content is built from templates, which serve purposes. Your terms and/or frustrated on mail chimp content style guide the app available for screen reader.. Them and encourages them to make the most of our products header to your department ’ s web page page! Emails for your contacts use H2s for higher-level topics or goals, tone... And channels them to make the most popular for many years of what ’ s going on in app. The item youâre looking for the Mailchimp content style guide was created for Mailchimp employees but. And concise and tutorials PDF, and parallel, to grow your business on your terms content. Many years cases or tangentially related information, set it aside in a Before you start list or Notes.. Although articles are organized differently, some formatting tips are consistent throughout all technical content built.