You need to be very careful with cold outreach because it’s important to make a killer first impression. If you are a perfectionist, try to remember that language is infinitely flexible, there is no perfect text. Best Sales Email Templates 1. Don’t take those articles saying, “This Email Template Drove $1M in Net New Sales in Three Months” at face value. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), How to Write Sales Emails That Get Responses, How to personalize your outreach at scale, How to Write a Follow-up Email After No Response, 8 Subject Lines That Will Get That Networking Email Opened, 14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign, Meeting Request Email Templates + Subject Lines, 15 Cold Email Templates To Generate More Leads, 12 Best Sales Apps for Salespeople in 2021, 15 Top Sales Podcasts Every Salesperson Should Listen To in 2021, How to Upsell: 8 Upselling Techniques for Salespeople, How To Leverage Sales Roleplay to Train Your Sales Teams, Everything You Need to Know About Being an Account Executive, Awareness: Outline the situation or problem, Comprehension: Explain how it affects your prospect, and how you have the solution, Conviction: Create a desire for the solution you’re offering, Apathetic: Aware of you, but disinterested, Thinking: Potentially interested in what you have to say, Hurting: In desperate need of a solution that you can offer, Research individuals and personalize the first sentence. I’m finding a lot of useful content and industry insights in my research lately. And the second great news is that you can save these blocks to your personal content library. Otherwise, that will be the first and the last time that they open your emails, not to mention that such tricks will result in a high unsubscribe rate. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. But unless you happen to be one of the few extremely lucky salespeople who have the time to craft the perfect sales email every single time, chances are you’re going to rely on email templates. These templates to confirm that prospects aren’t interested will work. It’s visually appealing and full of interesting and educational content (like those case studies). When personalizing, do your research in batches. Why? Hi Daniel, [Your first name] from ABC company here. Cold email template. For instance, CEOs of SaaS startups generating up to $500,000 in revenue will likely have similar experiences and pain points. You’re working hard and not seeing the results. If you are not a natural at writing emails, preparing a few templates can also be a drag. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? So, promoting your latest blog post on a relevant topic is something that your prospects will definitely appreciate. Published 28th September 2019 under Cold Email. The ACCA formula is a great tool for this, because it’s super actionable. In such cases, your first email is the only chance to make a connection with prospects. Want to know how they did it? This was a genuinely custom video, showing the type of work he would produce should the relationship go further. This way you’ll offer them one last chance to become your customers. We helped Sol Orwell achieve a 72% response rate on cold email. Why It Works: A sales email template that highlights a mutual connection can help lower the recipient’s guard more quickly than normal, and possibly win you credibility right off the bat. But, don’t sweat it because we have you covered! For instance, the email above doesn’t jump right into the product or service the salesperson is trying to pitch. No one can resist a cliffhanger finale – it’s basically hard-coded into us to demand closure. In fact, only 24% of prospects open sales emails. Why did it work? Get started with these CRM ready templates in a few clicks, so you never need to write the same email twice again. Now this is the right time to say a few words about the sales email design. Another way to connect with your prospects is by offering them your help and providing immediate value. Not so much for sales reps who can’t hit their targets. Anyway, I still think that you should give me a chance because from what I can tell from your LinkedIn, we can have a lot to talk about, given that both of us are in sales. We help {specific company type} with {one liner}. ACCA stands for: Hi {{name}}, For every 100 cold emails you send, you’ll only get one reply. Hi [First Name], I emailed you 4 times, called you once, but never gave up like Tom Brady in the second half of the Super Bowl. You might not have heard of us, but we help people like you craft personalized emails faster. When you check your metrics and see that an email has no opens, let alone click-throughs, it’s a signal that your subject line needs tweaking. Writing effective sales prospecting email templates takes serious practice. AIDA is a classic technique that works, and should be part of every salesperson’s arsenal. More often than not, their open and click-through rates are extremely low which is why they put all the blame on email marketing. Congratulate them. Here are a couple of tips to show you what you can expect: Whatever kind of email you want to send, you will find several email templates for it. . Which emails are they best suited for use in? Figure out what your product can do for that category of customer, and reference it in your emails. Why it works: The sales rep has used the “rapport builder” structure. I work with over 50 organizations from your vertical like [Case Study 1] and [Case Study 2] to ensure they successfully deploy sales automation process. These trigger events serve as an excellent opportunity to get in touch with your prospects. No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors. Instead, you’ve provided proof of said relationship, and the email itself comes off more like a partnership than a sales pitch. Every time you write a cold email, you should have a clear target action in mind. Even the best sales email templates become ineffective over time. Don’t stress about it, like everything it comes with practice. Here’s an example which illustrates how to leverage you’re your mutual interests without being creepy: Hey Shawn, I checked out your [LinkedIn Profile], and I noticed that you used to be a pro tennis player. * prevent scheduling conflicts If so, I stumbled upon this {{piece of content}} that you might find useful. Our software lets you send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. Finally, he links to a demo he has made “for you,” showing that he’s gone the extra mile and has put work into this relationship before it has even begun. Video sales email template. Same goal, same information. 1. Within 72 hours, they’d generated 500 leads. When we don’t get it, we need to know more. Or, you could get ahead of the curve by adopting a more methodical process that leads to continuous improvement within your sales email landscape. Attach a personal detail– Directly addressing a person and his work leaves a fleeting impression on the buyer and helps you stay unique and smarter. If you’re interested in discussing this more, would you be open to a short call on Wednesday at 10 AM? Sure, you’ll almost always want to keep it as brief as possible, but that doesn’t necessarily mean it has to be fewer than 100 words (or any other arbitrary amount). It just won’t work. Seasoned salespeople, on the other hand, know that getting someone to open and read their email is half the battle. Our clients are achieving cold email response rates of 72%. Wouldn’t it be great to have a meetup/tennis match with a couple of other sales professionals? calendly.com/autoklosedemo/demo. The reason I’m insisting on this 15-minute meeting is that I’m convinced both you and I could create a great, profitable synergy. Sharing content also makes the follow-up easy since you can ask for their thoughts on the content previously shared. Here’s another sneaky tactic which will help you connect with people who viewed your LinkedIn profile but failed to send you a connection request. Much like the countless meme formats on Twitter, there’s nothing wrong with taking a winning format and iterating on it. Make your CTA actionable, visible, and tell your recipients exactly what you want them to do. Would it be okay for me to reach out next week to share those ideas with you? When you will attach a personal detail like name or the business he is working in, it would give the prospect a feeling of belongingness through your email. * automate your marketing and sales efforts Rex doesn’t believe there’s any “perfect” email length. You can adjust this follow up email template to your needs. To learn how to be persistent but not annoying when following up, read our blog post. It explains how the {{pain point}} originated and how the top performers in {{their industry or profession}} have overcome it. So, quitting after one unsuccessful follow-up is a very bad idea. You can schedule as many of them as you like, and pick the time interval between each follow-up. Right now, brands are obsessed with “storytelling”. NEW: Autoklose + VanillaSoft! {{signature}}. So, in case you failed to interest them enough, you can spark the conversation again by highlighting the top benefits of your product or service: It’s ok, I know that you’re busy. Its cost-effectiveness and success rates are real clinchers and the reasons why salespeople pin their hopes on this strategy. And what degree of editing do they require for best results? Optimize your copy and overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences. You can use a humorous remark as an effective icebreaker: Hi [First Name], I see that you visited my LinkedIn profile yesterday and you didn’t send me a connection request. Hi John, I see that you opened my previous email but failed to respond. In most workplaces, almost all employees have a work email that they frequently use to communicate with co-workers. In other words, you need a sound Search Engine strategy which will put your website among the top search results and bring it closer to your prospects. Buyers are savvy; they can tell when they’re being hit with a template rather than a genuine, personalized email – and they’re unlikely to be impressed. And you’ve got to do all that in a handful of sentences. It might sound too good to be true, but why not see for yourself? Here’s a fragment of our recent email template used to promote a blog post about the summer slump and ways to beat it. A call-to-action is a must! If you’re interested, let’s move on to the next step. Would you be interested in chatting about them over coffee next week? * give old deals one more chance The offer is the reason that these messages are successful. Ask yourself: Does it make sense to leverage an offer template? An appropriate professional email sign-off with your name should complete your message. [First Name] I noticed you never scheduled a time for our chat and wanted to try one last time. Pick a date and book a call with me on the following link: calendly.com/autoklosedemo. Kind regards, John Doe. Hi {{name}}, Mailshake makes it easy for you to scale and automate your email outreach. Most salespeople go wrong by writing emails that are too long, too self-centered, and that provide little or no value to the recipient. That’s exactly my company’s area of expertise, so I believe that you can really benefit from using Autoklose. Don’t just write something off the top of your head. Ask your existing customers and contacts whether they would mind your mentioning them with this purpose, and they even might provide you with their connections who might be interested in what you have to offer: Shawn Finder recommended I reach out to you. On many occasions, the first sales email you send out will get ignored, unnoticed or forgotten. I’m asking because after just two sessions with my consulting team, we’ve had other clients in {{their industry}} see results that dramatic. Hi {{name}}, We’re Mailshake, and we supercharge cold email outreach. Here’s the link to the [Blog Post]. If you decide to give it a try you’d be able to: He then switches into problem solving mode: noting that the prospect has moved companies and become a sales leader, which gives him scope to identify a common pain point among people in this position, and offer up a solution. My name is {name} with {Your Company}. {{signature}}. {{signature}}. We’ve got a lot more, so click on the link to my calendar below to schedule a demo with me when it works for you (see how it’s super easy!) … Carefully crafted sales email templates will help open up new conversations with potential customers. You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. “Best regards”, “Sincerely”, “Respectfully” and “Thank you” are all professional terms to close your message. Best. This demonstrates that not only are there several mutual connections and commonalities between the two organizations, but that she has done plenty of research ahead of the email. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Check out our blog post on subject lines and find some useful examples. Best-performing Sales email templates. Another great tip for adding personalization at scale: add personalized elements based on a type of prospect, rather than an individual. , You can use the link below to book the time that works for you best. The truth is, it doesn’t have to be. In the world of B2B communication, email is king. In that time, he can usually do enough research to personalize emails to 100 different prospects. This way, you’ll show that shameless self-promotion isn’t something that you’re after and that your main idea is to help. Is that the case for you also? {{signature}}, Kids would make brilliant cold emailers. Should you ditch the templates altogether? Prospecting emails and InMails need to feel distinct and individually relevant – but experience shows they are most effective when they follow one of five broad outlines. Use these templates as a starting point and then test different approaches to see what gets you the best response. Another kick-ass method to keep your cold emails laser-focused is to consider the four stages of audience awareness: Figure out which of these four stages your prospect falls into and use this insight to hone your copy. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? This can be extremely frustrating because you have no idea whether they just forgot to do so because they were busy, or they ignored you on purpose – for example, your offer didn’t strike a chord or they didn’t see any value in it. {{signature}}. Most sales emails don’t need to be hyper-personalized. Templates are best used for repeatable messages. It allows you to send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. Hey Casey, I noticed you and I are both members of the Green Movement on LinkedIn, and that you just opened a new office in Austin. Thank you in advance for your help. It’s worth mentioning that these templates are tested and proven to work. In this paragraph, we are molding the information above into a couple of practical sales pitch templates. Absolutely not; but using them requires a little more effort on your part. No matter how many times this has been repeated, it’s still something that many sales reps and marketers fail to do – almost 44% give up after just a single follow-up. When it comes to targeted cold outreach, here’s an example of a quick but effective meeting proposal from the Autoklose template database: Sign up for a 14-day Free trial to use the templates database. If you’re free for a call tomorrow at {{give 2 possible times}}, we can discuss this further. Do your research. July and August are particularly slow for many businesses, and this slump heavily affects their bottom line. * the out-of-the-office message is out of the question. Not everything is lost. And yet, many of them fail to get decent results. Although this may sound like stalking, it’s actually a very resourceful method of learning as much as possible about your prospects and understand them better. Press enter to see results or esc to cancel. #1 The one with congratulations. Should you need any help regarding email marketing, feel free to contact me. In this second installment of the outbound sales series, I’ll help you write better emails faster. The email also contains a teaser in the form of bullet points, which illustrates some of the things discussed in the blog post: Nataly, summertime and the livin’ is easy, right? If I don’t hear back from you, I can’t promise I won’t try again , You can use the link below to book the time that works for you best: Cold email. Since you’re an Austin local now and share similar ideologies on clean technology and sustainability, I was curious if you’d be interested in attending our Growth Marketing Conference in December. The anatomy of your sales email templates boils down to making them easy to read, providing value, and ending on an action-provoking question or request that’s easy to say yes to. There are a couple of methods that can help you overcome the awkwardness of emailing someone for the first time and offering them your product or service. Address recipients by their name, state the reason for the email, and above all else, make it more about them than about you. There’s no way to track the performance of this CTA, which is why you need to include a link which follows to a designated landing page. Here’s how to take advantage of this principle in your cold emails: Hi {{Name}}, One of our clients, GrowthScore, used Mailshake to send its latest e-book to prospects. Instead, it piques interest, suggests future value, speaks to the prospect’s goals, and ends with an easy ask they can respond to with a simple “yes” or “no.”, Hi Jesse, I’m trying to find out who the best possible person would be to discuss {{pain point, common industry problem}} at your company. But what about more complex scenarios, like cold outreach? Here’s an example targeting the “oblivious” stage: Hi {{name}}, We’re Mailshake. Similar to the Cliffhanger Ending technique, this copywriting formula is all about teasing the reader into learning more. Trigger events or different reasons to reach out such as promotions, new fundings, various company announcements, or even their recent social media update. The conference starts on December 11th in San Francisco. While telephone and face-to-face meetings are the most effective ways to build relationships with people, both prospects and salespeople today seem to prefer email as the first touch. Use relevant and compelling questions in your subject lines as they’re great attention-grabbers: Establishing a steady flow of high-quality leads is essential for the growth of any business, and we all know how challenging this process can be. Personalization plays an important role in email marketing, so by finding out a shared interest with your prospects is a good way to connect with them and build rapport. And these are just a couple of time-saving features. Or, if that’s too far-fetched given our busy schedules, let’s book a meeting to discuss how we can help each other’s companies grow and hit more targets. Gunning for their attention Personalized image serves as an attention hook. You’ll find the best sales email templates to help you write persuasive messages that … Now, since I know that this job can be tough, I’ve found an extremely useful read on how to build and manage a successful sales team. You can read more on the following [Link]. Save these sales email templates for later. Bottom line: personalizing is absolutely essential to an effective outreach strategy, but it’s only one piece of the puzzle, and there’s no reason why you can’t automate it. In order to take full advantage of this great product, it is essential that you know how to implement it, and that’s why I’d like to offer you a free demo that will guide you through all its features and functions. This is all about detailing a problem that exists in your prospect’s industry, then describing how fantastic things would be if that problem didn’t exist. So how should you use templates? Higher response rates. Explain best-use scenario in 2-3 sentences Explain best-use scenario in 2-3 sentences Explain best-use scenario in 2-3 sentences. Should I send you a registration form? Hi {{name}}, Mailshake offers personalized, scalable sales prospecting. Remember, it takes somewhere between 5-7 follow-ups (and sometimes even more) to get a response from a prospect. Yes, all these stats show that email rules from every point of view. Quite often, it’s writing prospecting and sales emails that deliver a compelling offer/message to leads. I know that you’re super busy, and that’s why I’d like to check with you first before I close your file. I had a chance to look at your [Website] and thought it might make sense for us to connect. It’s important to research your prospects and always know what happens in their companies if you want your email outreach to be successful. I’m sure that you invest a lot of hard work in everything you do. All I need is 15 minutes of your time and I actually booked off the entire week for you. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. It saves you time. This is one of the most performing sales cold email templates for recruiting agencies other lemlisters (our beloved users), are using. Excellent opportunity to get decent results scale: add personalized elements based a... Work, then scramble to find new ones valuable responses from cold emails a cliffhanger finale it... About more complex scenarios, like cold outreach one can resist a finale... Spends two hours at a time on LinkedIn picking out key facts his! Of it and makes it easy for you best Culture Amp writing for sales Hacker the responses in the! Your new role as a personal high best sales email templates landing page times } }, Mailshake makes it easy for best. Hours at a time on email outreach in minutes how we can discuss this further as I that! 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Craft a single sentence for each prospect that can be tough if are.